Wednesday, January 12, 2011

AUTOMOTIVE FRANCHISE: What is the cost to own a franchise?


To make this different, let me first say that YOU WILL NOT BECOME RICH overnight. The work is tough, time consuming and you will have to spend money to grow your business. The automotive sector is even tougher than most other industries as it is a need service. No one wants to spend money fixing their vehicles just like no one likes going to the dentist. It's painful and expensive, to say the least.

I'm not trying to talk you out of becoming a Master Franchise for your country, I just want you to be aware of all the hard work that is involved in this venture. To become successful as a Master Franchise you must have a strong business background and a plan as we are looking for someone who will grow our brand recognition. Having said that, you will undoubtedly need to employ key individuals such as: marketing director, operations manager; franchise sales person; and a controller. The project may initially cost anywhere from $250,000 dollars to 1 million plus.

At present, Meineke has Master Franchises in Mexico, Chile, South Korea, Saudi Arabia, China and throughout the Caribbean. We have shops in Canada, and in Puerto Rico, with plans to open shops in India, Brazil, Europe,Russia, Australia, The GCC, South East Asia and in Northern Africa within the next two years. Generally, it takes a few years to actually break even and to recoup your RETURN ON INVESTMENT. The quickest route to success is to build and operate a few shops in your main city and to franchise the rest of the country.

Meineke will assist you in finding sites in your country; building layouts; equipment and parts suppliers; training in the USA (1 month) and training in your country for you and all your employees; operational manuals and technical manuals (available in many languages) POS materials; Project resource manuals; franchising leads; on-line training classes; Business development, marketing assistance, etc. I realize that all my competitors say that they will hold your hand throughtout the process and will deliver the world on a platter to you. THEY WON'T.